—Performance Marketing Consultant
Stop wasting money on ads
that don't deliver results.
I help businesses generate high‑quality leads and sales through
strategic Google Ads and Meta Ads campaigns- built around your
margins, not vanity metrics.
• Google Ads Specialist
• Meta Ads Specialist
• Data‑Driven Strategy
• Performance Focused
—ABout
A consultant who treats your ad
budget like it's his own.
I’m Tanmay- performance marketing consultant specializing in Google Ads and Meta Ads. For the last several years, I’ve worked directly with business owners to turn paid advertising into a predictable engine for qualified leads and revenue.
I don’t run accounts on autopilot or hide behind dashboards. Every campaign I build is rooted in audience research, conversion tracking, and a clear understanding of what a customer is actually worth to your business. The goal isn’t more clicks- it’s better customers, at lower cost, with the data to prove it.
From real estate developers and ed‑tech institutes to local service businesses and D2C brands, I help clients move past guesswork and into a focused, measurable growth system.
Specializations
- Google Ads & Meta Ads management
- Conversion tracking & attribution
- Funnel & landing page strategy
- Audience research and targeting
- Lead quality optimization
1+ yr
in paid media
brands scaled
0
—Services
What I do, end‑to‑end.
Three focused offerings- designed to work together as one growth system or independently, depending on where you need help most.
Google Ads Management
Full‑funnel Google campaigns engineered for qualified pipeline- not just impressions.
- Search Campaigns
- Performance Max
- Display Campaigns
- YouTube Ads
- Remarketing
Meta Ads Management
Facebook & Instagram campaigns built around real audience insight and creative testing.
- Lead Generation Campaigns
- Conversion Campaigns
- Retargeting Campaigns
- Audience Research
- Funnel Optimization
Conversion Optimization
Tracking, attribution, and post‑click work that turns more of your traffic into customers.
- Landing Page Analysis
- Conversion Tracking Setup
- Lead Quality Improvement
- Attribution Auditing
- Funnel Diagnostics
—Case Studies
Real campaigns. Real outcomes.
A few representative engagements across industries- what was broken, what we changed, and what changed because of it.
Case 01
Portugal Golden Visa
CHALLENGE
An immigration consultancy struggled with high CPL and inconsistent lead quality while targeting Indian investors interested in European residency programs.
STRATEGY
Built segmented campaigns around high-net-worth individuals, investors, business owners, and families exploring overseas residency options. Focused on high-intent Google Search keywords and qualification-driven landing pages.
EXECUTION
Implemented Google Search campaigns with intent-based keyword clusters, location targeting across major Indian metros, lead qualification forms, and conversion-focused bidding strategies.
42% lower CPL
3.1x increase in qualified consultations
68% lead-to-appointment rate
Lesson learned
For investment migration campaigns, lead quality matters more than lead volume. Filtering intent early improves consultation rates and reduces sales team effort.
Case 02
Emergency Dentist
CHALLENGE
A dental clinic in New York needed to increase emergency appointment bookings while reducing wasted spend on non-urgent inquiries.
STRATEGY
Focused on high-intent emergency dental keywords, mobile-first targeting, ad scheduling during clinic hours, and location-based bidding to capture patients requiring immediate treatment.
EXECUTION
Launched Google Search Call Campaigns with call extensions, emergency-focused ad copy, business-hour scheduling, and optimized bidding for phone call conversions.
27% lower cost per call
2.8x increase in emergency bookings
91% calls generated during clinic hours
Lesson learned
In emergency healthcare, speed wins. Aligning ad delivery with patient urgency and clinic availability significantly improves conversion rates.
Case 03
Expense Management App
CHALLENGE
A SaaS company offering expense management software needed to generate qualified demo requests while lowering customer acquisition costs.
STRATEGY
Targeted finance managers, founders, and business decision-makers using high-intent software and expense management keywords. Focused on demo-driven lead generation rather than website traffic.
EXECUTION
Built Google Search campaigns, audience signals for business users, conversion-focused landing pages, and automated bidding optimized for demo bookings.
34% lower demo acquisition cost
2.5x increase in qualified demos
47% improvement in demo-to-opportunity rate
Lesson learned
For B2B SaaS campaigns, demo quality is a stronger growth indicator than lead volume. Optimizing for sales-qualified opportunities delivers better long-term results.
—Why Work With Me
An independent partner, not an agency layer.
01
Personalized Attention
You work directly with me. No junior account handoffs, no rotating team- just one consultant accountable for your outcomes.
02
Data‑Driven Decisions
Every budget shift, audience change and creative test is backed by your tracking data, not generic best practices.
03
Transparent Communication
Clear weekly updates, an open dashboard, and honest answers — even when the answer is ‘this isn’t working yet’.
04
Continuous Optimization
Campaigns are reviewed every week against business metrics — not just CTR — and refined relentlessly.
—Industries Served
Specialized experience across high‑intent sectors.
- 🏥 Healthcare
- 🦷 Dentists
- ⚖️ Legal
- 🛍️ Ecommerce
- 🏢 B2B
—My Process
A clear path from chaos to
compounding growth.
No black box. Here’s exactly how I work with every client, from first call to scaled spend.
Step 01
Discovery Call
We talk through your business, offer, margins, and where advertising fits in your growth.
Step 02
Business Audit
Deep audit of your existing ad accounts, tracking, funnels and historical data.
Step 03
Advertising Strategy
A clear strategic plan: channels, budgets, audiences, creatives, KPIs, and a roadmap.
Step 04
Campaign Setup
Structured account build with proper naming, segmentation, and conversion mapping.
Step 05
Tracking & Analytics
GA4, GTM, server‑side events, offline conversions — so every decision is rooted in real data.
Step 06
Optimization
Weekly review cycles: creatives, audiences, bids, landing pages — refined against business metrics.
Step 07
Growth Scaling
When unit economics work, we scale spend deliberately — protecting profit, not just ROAS.
—Free Ads Audit
Get a free Google Ads or Meta Ads account audit.
I’ll personally review your account, identify the highest‑leverage issues, and send back a clear, prioritized action list — no obligation, no sales pitch.
—Book a Strategy Call
Tell me about your business.
Share a few details and I’ll get back within 24 hours with the next step.